This Public Safety Advertisement promotes not using your phone while driving through the message ‘we are smarter than our smart phones’.
Mobilesh the human phone tries various antics to distract his owner while he drives.
This ad focuses on a highly specific demographic of people between the ages of 18-30. With this ad I tried to be a little cheeky and use some reverse psychology because with a younger audience it is important not to be too preachy. Speaking a little from personal experience as a woman in her early 20s being constantly told what to do, how to do it etc, I like it better when something or someone instills me with the confidence of doing the right thing already. With an audience thats shedding its childhood and moving into adulthood, I felt therefore that it is better to make them feel like they are already adult and responsible rather than telling them what they could and should do.
