Urgent Beacon is a real-time marketing tool that will connect consumers with location-specific time-sensitive information. Using beacons, we can connect consumers running our app with information provided by the merchant. In addition, we can track actions from the consumers based on their proximity to the beacon. These actions could include pulling information (brochures), redeeming coupons or specials, or checking in (auto checkins for those that enter a premise).
We develop this Mobile App UX interface with the Agency o2o Interactive. The company grew out of a desire to build a company with an unrestrained ability to create innovative new products for social, local and mobile that would serve businesses and consumers across their online and offline experiences.
USING DATA FOR INTELLIGENCE PURPOSES
In addition to capturing these actions once, we can start to track these over time from the same users. For example, we can let a merchant know that a user has checked-in and this is their 4th time they have been there in the last 2 weeks. In addition, we can start to track user patterns based on the beacons of ours that they cross. We can then start to profile the users for future marketing purposes and targeting.
MERCHANT CASE STUDY
Sid is the general manager of Gatti’s Pizza and Pasta. He is looking for innovative ways to connect with local customers in his area. He just got a package from Urgent Beacon about their real-time interactive mobile marketing tool. He gives it a quick glance – it looks interesting. Inside of the package is a overview guide and a little beacon. The overview guide gives Sid an brief overview of the system and four easy steps to get started.
PROCESS
BEACONS’ MAP
MAIN MENU
SETTINGS
PLACE MANAGEMENT
