Prisma Media Solutions group chose our agency to be in charge of the campaign for their latest magazine for senior women, Serengo.

 

Women in their 50’s have changed and are nothing like they used to be. They feel good in their bodies and minds, and want to be acknowledged as such. They don't want to be limited to their age, in fact they have never felt younger.

 

Based on this principle, we decided to put on display a television set, a pair of slippers, an armchair, a teapot, all these objects which are taking over the lives of their users and stopping them from going out there and experiencing new things. Printed or written on these objects are messages inviting the readers to snap out of it and start living their lives to the fullest. They can always decide to be old later on, but the time to live is right now. 

 

 

Advertising Agency: Gloryparis, Paris, France.
Agency website: http://gloryparis.com
Creative Directors: Hugues Pinguet & Arnaud le Bacquer
Account Director: Alain Couve
Art Director: Hugo Denis-Queinec, Gabriel Bonnefond, Maxime Fiorucci
Copywriter: Djavid Karmaly
Photographer: Hugo Denis-Queinec
Art Buyer: Corinne Leveque

Published: October, 2015