My 1st year graded unit brief required me to create a campaign for the EU Referendum. It needed to reach a target audience of voters aged between 18-30 and also represent a side of the argument effectively. After some research I found that adults in the age range engaged more with politics when there was a comedic take on it. I then created a humorous campaign that featured posters and motion graphics with outrageous statements about the outcome of a yes vote.