I was given the task of refreshing the brand of "Newcastle Brown Ale" for a push into the American Market (21-30 years old).
My aim was to transform the brand into a more modern look but still keep the main components throughout the design. The bridge and star are key to the brands heritage and I have also kept relivant information and the award badges.

 

This contains a re-brand, label design and adverting posters in various sizes.