Silent WorldRe-branding an Aquarium and Reptile Centre
For this project I had to find an existing business and re-design its branding. I chose an Aquarium and Reptile Centre who's original logo didn't reflect much about the company. I designed this logo with the S to represent the silent and I designed it to be circular to represent the world. By using the shapes of the fish and the frog within it I managed to show both Aquarium and Reptile sides of the business.
I tried to make the stationery as fun as possible for the business. On the letter head, comp slip and on the business cards, the eyes are punched out to carry on the quirkiness of the stationery.
Here is just an extension of the stationery that the business would have. When the badges are bought the donations go to which ever the buyer wishes it to go to, either the reptiles or the aquarium. This way it feels more personal for each buyer.
Here are just a few fun variations of the clothing that could be sold to help increase income.
As part of the project I had to provide a Corporate Manual for the brand. Here are just a few pages from the manual- each including my own photography.
