Market research had revealed that potential customers loved the idea of the product but were concerned about how natural uPVC looked in comparison to wood and the impact uPVC has on the environment.

The front cover addresses the first issue as it focuses on the simulated grain of the product itself, showing how natural and beautiful it actually is. The supporting heading "Outdoor living never looked so good" hammers this point home.

This message is further reinforced throughout the brochure with the inclusion of several wildlife based images. These not only underpinned the "natural" theme but also supports the dedicated environmental page which fully explains uPVC's green and eco friendly credentials.