Interactive clothing range - Next childrenswear
I created a childrens clothing range called “make a monster” for retail giant next. I based my project on monsters as they are fun and present an opportunity for lots of experimentation. I wanted my range to stand out on the shelves so i added an activity theme and interactive elements, I created a top you could draw on, and a sweatshirt with monster patches that could be swapped around with velcro. I named my range Rara Bara, and Rara for short, these words meaning "rare and only" in Swedish. I thought it was an usual and quirky name for a monster.
I made an accompanying activity book for my range, and kept a reductive stye within this so the child could add their own character and personality.
This project won me an internship with the next design team.
