Project: usability testing of a new service as an outside vendor or unbiased team.
SONY launched Vue on the playstation, a streaming TV subscription service in early 2016.
PlayStation users were expected to discover the service , here was the potential to explore experiences and expectations.
In this case an excellent A/B testing opportunity with 2 versions of 1 screen with focus on conversion and clear metrics.
Contribution: driver of the usability test as moderator, managing the prototype and protocol with focus on the quantitative. Allowing the observer to focus on the qualitative and collect separate findings.
