Context_
Acttive is technology company that needed to reveal its innovation DNA, reaching new clients, engaging employees and attracting talents to work at the company.
Acttive is technology company that needed to reveal its innovation DNA, reaching new clients, engaging employees and attracting talents to work at the company.
Solution_
We developed a co-creative brand identity, having in mind that real innovation comes not from technology itself but from people behind it. Along with the company's software engineers, we designed a system which generates Logo variations through different kinds of imputs: from an IP, to a geographic coordinate or a company name, giving clients and employees the opportunity to create their own logo. An alive and interactive Logo, representing the main role of Acttive: to simplify the complex in a changing world.
Results_
• Brand engagement
• Strengthen of Innovation culture
• 87% turn-over reduction
• 330% growth on clients
• Investors attraction and 20% participation sale.
• Company expansion to São Paulo, the economic center of Brazil.
• Brand engagement
• Strengthen of Innovation culture
• 87% turn-over reduction
• 330% growth on clients
• Investors attraction and 20% participation sale.
• Company expansion to São Paulo, the economic center of Brazil.
Awards & Recognition_
• Bienal Brasileira de Design Gráfico - 2017
• El Ojo de Iberoamerica - Bronze Award - 2016
• CLAP Platinum (Grand Prix) al Mejor Sistema de identidad corporativa o branding - 2016
• Selección CLAP al Mejor Imagen gráfica (logotipo o marca gráfica) - 2016
• Selección CLAP al Mejor diseño gráfico para una Aplicación (Web, Tableta, Móvil, etc.) - 2016
• Brasil Design Award - Shortlist - 2016
• Lisbon International Awards - Shortlist - 2016
• Prêmios Lusófonos de Criatividade (Lusos) - Silver Award - 2015
• Bienal Brasileira de Design Gráfico - 2017
• El Ojo de Iberoamerica - Bronze Award - 2016
• CLAP Platinum (Grand Prix) al Mejor Sistema de identidad corporativa o branding - 2016
• Selección CLAP al Mejor Imagen gráfica (logotipo o marca gráfica) - 2016
• Selección CLAP al Mejor diseño gráfico para una Aplicación (Web, Tableta, Móvil, etc.) - 2016
• Brasil Design Award - Shortlist - 2016
• Lisbon International Awards - Shortlist - 2016
• Prêmios Lusófonos de Criatividade (Lusos) - Silver Award - 2015