Yingzi Xi's profile

Corporate Branding

Product: Coorperate Brand Identity
Client: Pigeon Nest Park
Designer: Charice Xi
Date: May.2016
Overview
Beidaihe Pigeon’s Nest Park is the national level scenic spot located in the east of Beidaihe District, Qinhuangdao City in Hebei Province. Beijing-Shenyang Expressway, National Highway 102 and 205 can reach there. 15 kilometers from Qinhuangdao City, it is a wetland type cultural tourism resort.
1. Logo variations and slogan ("Shelter of Your Heart")
2. Design rationale
 
[Statement]
Combination of pigeon and shape of comma/waterdrop, which stands for the shelter for both pigeon and human being. In sun shape (circle), which reflects that watching sunrise is one of the must-do activity in Pigeon Nest Park.
 
[Visual Elements]
- Pigeon: As the name of the park and the biggest reason why it's so famous, pigeons are the most imprtant part in this logo.
- Wing: Takes another 50% area of the whole logo, wing is another main part. Wing means protect and also further flying. We are doing every effort to protect our enviorment and keep our home a better place. Meanwhile, we are developing and chasing for higher goals.
- Waterdrop: Located next to the ocean, water is another keyword for Pigeon Nest Park.
- Comma: Get yourself relaxed and forget about life craps for a while, is the purpose of the park.
3. Color palette
4. Competitors case study
5. Applications mock-ups
Thank you for viewing this project. 
Corporate Branding
Published:

Owner

Corporate Branding

Logo Design for Beidaihe Pigeon Nest Park.

Published: