In this project we were to create a logo for an imaginary ice cream company and apply that logo to a sationary set for the imaginary company. In these designs I wanted to suggest a nostalgic feel to the ice cream. In the Cloud 9 logo designs, the typfeace color and racing lines reflect more prominent elements of the 50's style ice cream parlors. In the Sweet Bliss design, the typeface suggests a homestyle, hand churned ice cream.