West Side Wine Co.
From sun-soaked California vines, West Side wines stray from convention by putting seriously good wine in not-so-serious packaging.
Working with a tight timeline and a new production process for the company, the package design needed to be low-risk to produce but elegant enough to differentiate and elevate the package from beer or energy drink cans. The final design uses the production limitations to its advantage: the solid, bold colors and negative space give the package a contemporary, minimalist aesthetic with broad consumer appeal.
