HAIN (HA-een)
A filipino word that means "setting table for a meal"
Hain is a website of an Undergradute Thesis. It is a web-based photogallery showcasing Philippine Cuisine through Conceptual Food Photography.
This project showcases the logo development that Hain underwent. The objective of the logo's design is to emit a feel of personal, comforting, and hospitable ambiance- The traditional inviting, and hospitable atmosphere that the usual Filipino household is known for.
Keywords: warm, inviting, homey, comforting, cozy, personal, caring
Sketching and Letter Behavior Exploration
Logo is purposely handmade to show the brand to be more personal. Using a handmade logo will add a personal, authentic and firsthand feel that will show the care that Filipinos put into making food.
Color Variations
Selected colors were used because of their earthy tone and is similar to the colors of Filipino food
Alternative Logo Uses and Supporting Icons
The use of Bahay Kubo (Nipa hut) as a supporting icon is to narrow down the mood of the brand. It denotes southeast asian atmosphere, as well as feeling the comforting, cozy, and tropical mood. It also symbolizes peace, and simplicity of living.
Thank you for viewing!
