Mark Sasway's profile

Coordinated Renderings from Divergent Resources

2010 Honda Motorsports VFR1200F launch brochure 7.5 x 6.5" envelope packet, folio card backs, featuring product inovation details and diagramatical explanation.
2010 Honda Motorsports VFR1200F Launch Brochure. 7.5 x 6.5" envelope packet front and opened with folio photgraphic card fronts and illustrated backs.
Supplied prototype VFR1200F motor press photo (below left), sketch used (with omitted "run-on lines) in rendered enhancement of photo reference (middle), and final custom rendering (right). The design team and client wanted a unique, cohesive look for a wide range of divergent supplied images regarding the development of this completely redesigned motorcycle. They wanted both a limited cool "metallic" pallet and tonality shared through out the final renderings, as well as a unique "forged" or "hammer-tone" look to the renderings as if visceral "scupted artifacts" -rather than infalable 3D modeled renderings.
Final "hammer-tone" VFR1200F Motor rendering in matching color balanced "seamless" environment as "sculpural artifact".
Supplied "wire frame" image the VFR1200F "Phase-Shifted" and paired four cylinder Crankshaft (below left), as an actual crank or photo reference could not be supplied. At center below is my early concept rough of possible "advance feature" graphic explanation. At left below is nearly completed "hammer-tone" rendering from the wire frame reference of the crank with yet another attempt at an "advance feature" graphic explanation. And then at center bottom is the finished crank rendering, completely from scratch with the chosen "drawn" accompanying graphic. The client finally decided to focus on the motor's paired four cylinders.
Final "hammer-tone" VFR1200F "Phase-Shifted" Crankshaft rendering in matching color balanced "seamless" environment, again as "sculptural artifact".
Below is progression of the "sketched graphic totum" explaining the "Fly-By-Wire" feature of the electronicaly controled trottle bodies on the 2010 VFR1200F. The final version omited the "motor & wheel" icon.
Inset below left are the reference and final isolated render of the throttle bodies, as well as the final "hammer-tone" VFR1200F Throttle Bodies rendering in matching color balanced "seamless" environment, again as "forged or sculpted artifact".
Below left is the supplied reference of the VFR1200F (black line) with space saving "Unicam" design feature over the the previous year's DOHC version (magenta line). Center below is my sketched version and then on right the inverted "blue-print" version used to appear as project behind the the newly designed 2010 motor in the final last rendering below.
The final "hammer-tone" VFR1200F Motor profile detail matches the other renderings and environments, but features the "projected" blue-print like comparison with it's lager previous year's version.
Coordinated Renderings from Divergent Resources
Published:

Coordinated Renderings from Divergent Resources

Coordinated product renderings from divergent resources as "forged or sculptural artifacts" for printed launch "folio envelope" brochure.

Published: