Competing with the likes of Black Cat peanut butter is daunting. To be successful, the look and feel of Yum Yum’s new range needed to appeal to children and adults. Together with a M&A Design team, we conceptualized fun characters and entertaining copy that would catch the eye and put a smile on consumers’ faces. Simple and clean illustrations were achieved with loose line work. Coloured speech bubbles with waves were added to contain the copy. This comical and entertaining detail was carried through to the back of the packaging where all the nutritional information could be found. Sales figures for the brand are still climbing, resulting in a happy client.