The rationale behind this design was to maintain the vintage, serene, and accomplished look that would appeal to the older generations that have grown up with the Pacific name. I also wanted to appeal to a new generation that enjoy vintage looks and bright, fun colours that are on craft beer labels. I also wanted to maintain a design of movement to make the client happy; they wanted a style that would look great to sports enthusiast. I didn’t want there to be a person doing beach activities, as I was afraid that it would take away from the design I had pictured. The design was to say Pacific while still having the subtlety of class and the gentlemen era.