This is the final presentation for the 2015 Sports Marketing Association Case Study Bowl presented by the Aspire Group. I was one of four members on this national championship-winning team. We had 24 hours to create a marketing strategy for the College Football Hall of Fame; we were tasked with finding ways to drive ticket sales and revenue for the College Football Hall of Fame. Our national championship-winning presentation focused on implementing an app for the CFB HOF and improving their social media and online marketing strategies.