To celebrate the strength of the Contemporary offer in-store, we hosted a lunch during the Melbourne Fashion Festival to showcase the range of product.

 

My role was event production; working with the Creative Director to facilitate all arrangements with the venue and suppliers, as well as engaging and briefing the stylist, casting, booking and managing the models, managing arrangements with the hair and makeup teams, choreography and show calling, music production and stage managing. 

 

Working within a heritage venue presented a number of issues, especially relating to the bump in and out process, as well as the limited back of house area needing to be tightly managed and requiring hair and makeup to be completed off site.

 

The event ran incredibly smoothly, with strong earned media results as well high levels of posting and tagging on social channels by the guests.