UX / UI Design
Client: Monger
Year: 2014
Monger is a marketplace exclusive to millennials. The unique shopping experience allows customers to pay off their loans as they make purchases. We partnered with the startup in its early stages to bring their platform to life by helping them position and design their site.
Targeting Users
Our team conducted research through small focus groups, and explored the competitive landscape to understand the initial target market: Millennials and their relationship to online shopping, particularly in the home decor and improvement space.
Wireframes
The best way to visualize the brand's positioning was to start off with mocking up various wireframes of the home page, lay out the value proposition, sift through our options and focus on the direction we would launch and test.
Beta Home Page Design
As we begun pushing towards a value proposition that can be tested, we locked the wireframes and mocked up the home page design. To captured feedback we conducted 5 second usability tests as well as unmodified freestyle usability tests from a small focus group. The goal was to understand if the concept of the platform is clear and appealing to the target market, as well as capture weaknesses in messaging and information architecture.
Shopping Experience Redesign
Monger's platform offers a wide variety of products and services, our team was able to touch upon the overall shopping experience while working through browsing, navigation and discoverability challenges.
Product Pages and Pricing Tag Redesign
Preference Testing and Heat Maps
Lastly we touched upon the most vital pieces of the overall shopping experience: the product pages, price tags and shopping cart flows. The goal was to forefront the pricing and rewards structure of the platform in a manner that is unique and easy to grasp for shoppers. Before pushing the new designs into development we ran preference and usability tests supported with heat maps. The results proved that we were on the right track with the new iterations.
