P&G - Digitas - Pitch concepts
P&G wanted stunning ideas for a new cross-brand marketing initiative - The Makeup Collection - bringing together Olay, Max Factor and Clairol Nice 'n' Easy under the title 'Transform yourself, yourself.' Big pitch. Big ideas. Working with an art director, we came up with two routes full of experiential, social, digital and mobile executions. Result? Pitch won.
