THE BRIEF
The Challenge
• Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
• Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today.
Who it's for
Consumers of beauty products, of all gender identities, who want a forward-thinking beauty brand that re ects what matters to them most.
I decided to tackle the problem of self esteem and target it at both genders between with ages of 18 and 30. I played on the words 'beauty is within' to create this metaphorical logo.
As for the bottle design itself, I created a simple tesselation style pattern to attract both genders along with it's modern unisex colours. The reason behind using clear bottles was to display the content of the bottle itself to emphasise that 'beauty is within'; i.e using these simple products (moisturiser, face scrub and face wash) is all you need to use as your beauty is within.
