Bell & Ross Opens Boutiques, Rides A Harley, Launches Vintage Timepieces During Tour
Bell & Ross has been a busy bee, opening its ninth worldwide boutique in Central Hong Kong. Bell & Ross made their first Asian appearance back in February 2010 with a retail store in Singapore. Later, they opened boutiques in Malaysia, Beijing and Indonesia and experienced so much success that it sought out Central Hong Kong, an area that is known for high luxury shops and entertainment, to complete its Asian tour. The B&R shops feature man-friendly surroundings, lush leather furniture, and UV lighting in some areas to show off glow-in-the-dark features. In addition to opening physical boutiques throughout Asia and the world, B&R also opened an online store through the popular social networking site, Facebook where users can buy anything from B&R's vintage pieces to clasps, wristbands and changing tools. Facebook users do not, however, receive any kind of discount for merely being fans of Bell & Ross and most price points for watches hover around the $5000 mark.
(L) Paris Boutique; (R) Beijing Boutique
Recently at the Traditional Jewelers Annual Watch Faire, Bell & Ross was a huge hit with the crowd, showcasing their Aviation, Marine, Tourbillon and Vintage collections. Additionally, the watch company took full advantage by unveiling the Bell & Ross Harley Davidson Custom Nascafe Racer for the first time in a United States venue. The Nascafe Racer pays homage to the original by pairing Bell & Ross' avant garde BR 01 Carbon timepiece mounted just above the fuel tank of the original Racer created by England Harley dealer Shaw Harley-Davidson. Shaw technicians use anodized blue and carbon fiber to fixate the B&R timepiece to the bike that toured the U.S.
Bell & Ross introduced their four collections at the U.S trade show. The Aviator and Tourbillion both feature carbon fiber dials, scratch-resistant sapphire crystals and an alligator and rubber strap on the Tourbillion while the Aviator's strap pairs carbon fiber and rubber for ultimate durability. The Marine is a certified diver's choice with guaranteed water-resistance of up to 500 meters with a screwed down crown and decompression valve and features mechanical automatic movement and a 44 mm satin-brushed steel case. The classic styling of Bell & Ross' Vintage takes the cake with its sleek design, easy-to-read simple dial, wire lugs that give the formidable appearance of horns, complete with a croco-leather strap.
Bell & Ross watches are purely the result of a dynamic marketing campaign. Since their movement isn't even made in-house, I have a hard time even considering spending anywhere near $5000 on another brand that's "famous because I said so!"
Now the Harley...that's another story.
Bell & Ross watches are purely the result of a dynamic marketing campaign. Since their movement isn't even made in-house, I have a hard time even considering spending anywhere near $5000 on another brand that's "famous because I said so!"
Now the Harley...that's another story.
