I had designed the original logo for the Utah Military History Group but I was left unsatisfied. After brainstorming multiple ideas, I had inspiration from another website of what the future logo should look like. I loved the idea of a silhouetted soldier with an American flag background. After brainstorming a bit more, I decided that the best design would be a soldier along the edge of the logo with a rifle pointing across the logo. The rifle would divide where the stars and stripes would be in the logo.
In the creation phase, I used a photo that was recently taken of one of the UMHG’s members and traced him to create the silhouette. I made his color grey and black with rough strokes to emphasis that those who served had it rough and that, in war, there is no black and white, just a lot of grey. The American Flag is composed of red, white, and blue to emphasis the patriotism of the group and the focus on US military history. The lettering towards the bottom are a typewriter font to reflect the period and military feel to the image.
For the business card, I wanted to do a nostalgic Western Union telegram look. I put in the name and title as if it were the "Dear John Doe" portion of a telegram and the website, email, and phone number make up the body of the telegram. The name and title is given the emphasis of the card with the website, email, and phone number supplimenting it. The background itself is an aged-paper texture to, again, give the look of an old telegram.
For the back of the card, I added the logo of the Utah Military History Group. Aside from just the logo, I added QR codes that lead to the UMHG's Facebook page and website. They are both appropriated labeled so the user knows where each code leades. For the font for both sides I used Veteran Typewriter. I chose that to create the illiusion that the card was typed on a typewriter the same way a Western Union Telegram would by typed by a typewriter. This font becomes a common theme throughout the corporate identity.
For the business letter I went for a simple approach. I placed the logo and removed the "Utah Military History Group" portion from under the logo and placed it at the top of the letter. Under the "Utah Military History Group" section, I added the return address aligned to the left. The font used is Veteran Typewriter. I have lowered the Utah Military History Group text.
Like the business letter, I chose to go simple for the letterhead. I put the UMHG in the top right along with the email and website fo the group and then placed the main color logo as a watermark to the document itself.
The Twitter and Facebook profile images are both the same theme though different sizes. I decided to stick with the color logo with no text since it is easily recognizable. Further, since these will appear very small along with any posts, emitting text was the best decision here.
The Twitter and Facebook headers also follow the same basic theme. In lieu of placing the full color logo again, I chose to put the original image from which the logo is traced in the header along with the original UMHG text, though, whitened for contrast. I also left the text raised to avoid any conflict with text or profile images below. I believe the used of the negative space was good here, especially with the way the image is placed with the soldier looking directly at the UMHG text, giving it extra emphasis.
This image acts as an ad for a newspaper. The image serves as a reminder of World War II veterans and their sacrifice. The viewer is then given the name of the group and a website to follow them. The face with lots of negative space is intentional. It is to infer that the memory of past veterans is fading, just like the image. The top text and bottom text are both centered above and below the soldiers head. I also used repitition in the veteran typewriter font.
This magazine ad carries the same general message as the newspaper ad though it is implimented far more simply. The text at the top is aligned to the left of the helmet with the single word "remember" in white, veteran typewriter font. The viewer the notices the helmet and rifle (which signifies a soldier killed in action) and follows it down where they meet the UMHG mark, logo, and website where they can obtain more information. The font here is repeated from above as veteran typewriter. I added a gradient fade in the image to increase contrast and emphasis on the below text. Also so that the reader can easily read it.
