KFC is one of the leaders of fast food in Russia. But major problem was that no one dont perceive KFC burgers with whole chicken meat. And consumers percieve category of burgers with meat cutlets. So challange was to build burger category with chiken meat.

Solution: We find cultural insight which know everyone in Russia, and absolutly agree with it. 

Idea: Cutlets is mom deliciousm, chicken in KFC. 

TVC 20 sec

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