For this project I designed a brand logo, brand identity, direct mail post card, business card, website examples and yellow pages ad. I'm designing these for my fathers business because he currently only has marketing in the yellow pages of the phone book. 

 

Most of the competitors show you what they’re capable of doing and materials they have available. I'm trying to make AAA Wood Floors look more personable by showing you who you're actually going to be conducting business with. My fathers company is 100% owned and operated by himself. I personally have had experience with another local wood floor company in which they hired ex-cons and we had things stolen from our house and they never finished the floor all the way.

 

I'm trying to incorporate to the consumer that they’re going to get quality wood floors and can trust my father with security.

 

The target market for this brand is anyone who’s looking to get new floors or have their current floors re-done.