The brief
Nicotinell wanted new packaging designed to help show the weight loss benefits of using their medicated chewing gum while quitting smoking.
The execution
Originally I wanted to create a box with a waist, curing both sides inwards to create a feeling of weight loss. However this proved to be out of their budget so instead I achieved this visually and then incorporated a measuring tape ribbon that wrapped around the box. This ribbon also helped highlight standout copy.
Nicotinell wanted new packaging designed to help show the weight loss benefits of using their medicated chewing gum while quitting smoking.
The execution
Originally I wanted to create a box with a waist, curing both sides inwards to create a feeling of weight loss. However this proved to be out of their budget so instead I achieved this visually and then incorporated a measuring tape ribbon that wrapped around the box. This ribbon also helped highlight standout copy.
The results
Nicotinell were really pleased with the final designs.
Nicotinell were really pleased with the final designs.
Packaging
Shelf tray
Packaging in shelf tray
