This project's objective was to create a social awareness campaign that spread across different platforms of media. My chosen topic was veteran homelessness with an aim to call people to action to volunteering their time. Individuals who are compelled to donate their time to help homeless veterans can make a huge impact.
According to the National Coalition for Homeless Veterans, about 12% of the homeless population are veterans. Veterans need help with various things - finding affordable housing, meals, health care, substance/mental abuse help, job training and placement. There is no quick fix to this issue, which is why I chose to call for volunteers. If more people are aware, have compassion for this issue, and volunteer, progress can be made to end veteran homelessness.
Methods of delivery for this project include magazine spread, a billboard, bus stop poster and elevator wrap to run in urban areas, trageting a primary audience of females between 35 and 44. Statistically, females in this age group, especially married females, volunteer in higher numbers.
