Lyndsey Carrel's profile

Lockton Retirement Services Online Branding

Lockton Retirement Services 
Communication Strategies and Online Branding

I obtained this position by identifying the need for online branding and offering strategies to communicate to a complex combination of audiences. From HR professionals, potential clients, to future retirees, creating content that spoke to all of these viewers was a challenge--but I was up for it. 

Lockton is the world's largest privately held insurance brokerage firm. The Lockton Retirement Services group specializes in employer-sponsored retirement plans. These associates use a comprehensive approach as a consultative partner in the areas of regulatory and legislative compliance, investment, pension risk management and vendor management 

I worked exclusively with the retirement services team assisting in the creation of strategic messaging material, marketing initivies and written content for the website. 


To view writing samples, please ask or view a few of the current "insights" at www.locktonretirementservices.com 
Lockton Retirement Services Online Branding
Published:

Lockton Retirement Services Online Branding

Online communication for Lockton Retirement Services

Published:

Creative Fields