integrated campaign development
Client
We work Opel After sales which deals with Opel service and trade of original car parts, and fortunately make their every kind of marketing communicational stuff in Hungary. So we do not adapt international materials, we design them.
Brief
To create an all-round campaign for Opel Service 4+ Program. Main channel is TV.
Message
To emphasize OPEL Szerviz 4+ Program’s USP: it is specially priced for older cars
The way we were thinking
„Don’t 4-year-olds deserve the same care?”
We substituted a 4-year-old carfor a 4-year-old boy, and thank to this anthropomorphosis we were able to show what a neglected older car could feel.
We work Opel After sales which deals with Opel service and trade of original car parts, and fortunately make their every kind of marketing communicational stuff in Hungary. So we do not adapt international materials, we design them.
Brief
To create an all-round campaign for Opel Service 4+ Program. Main channel is TV.
Message
To emphasize OPEL Szerviz 4+ Program’s USP: it is specially priced for older cars
The way we were thinking
„Don’t 4-year-olds deserve the same care?”
We substituted a 4-year-old carfor a 4-year-old boy, and thank to this anthropomorphosis we were able to show what a neglected older car could feel.
TVC
Headline:
Don't 4 year-olds deserve the same care?
Special leaflets were put on parking cars during Opel service family day.
Leaflets on windscreens
„After all years we have spent together, we deserve Opel service, don’t we
„If we do not get quality service, sooner or later we will stop.”
„If we do not get quality service, sooner or later we will stop.”
„Down with the discrimination! Opel service for every Opel!
„ I shouldn’t be disregarded just because I’m older!”
„ I don’t deserve same care, just because I have some scratches?
