Disney Classics // Layflat Book
Commissioned to conceptualize and produce a collectors packaging solution to celebrate the legacy of Disney, by combining all of the 53 Classics DVD collection into a stylish, beautiful case enclosure.
With a bit of research, we developed a look and feel for the Lay flat Book cover that was minimalistic and simple in its design, with the use of white and gold foil stamping. We kept the character art within the booklet bright and colourful, capturing the true essence of Disney branding.
Disney Classics // Limited Edition Packaging
Thanks to our close collaboration with our print partners, we were able to use a patented technology that allows Disc’s to be completely hidden within the pages of a book, leaving the internal pages to shine with beautiful graphics.
Once released, the Lay Flat booklet became so popular that it was also re-produced across many other European territories.
Once released, the Lay Flat booklet became so popular that it was also re-produced across many other European territories.
