The brief
Having in mind the characteristics of the brand and how it should
communicate, design:
- The new brand of Braga City Hall
- Personal card
- Letter
- Website layout
- Rubber stamp
- Banners
- Signage
- Brand Applications in city buildings
- Launch campaign of the new image
- Merchandise
Challenges:
- Learning more about the city
- Deadline, 20 days
- Understanding the administrative structure of the city hall
- Creating a clean, modern and cohesive image.
- Deadline, 20 days
- Understanding the administrative structure of the city hall
- Creating a clean, modern and cohesive image.
The aproach
The forms and geometric patterns of the architecture and typical objects of the city, were the inspiration for the creation of the new Braga city image.
The simplification and abstraction of the Sanctuary of Bom Jesus de Braga staircase in combination with a great readability type and a recognizable color palette that was already in the coat of arms of the city, was the solution that best fits.
Municipality Companies
Office stationery
Office Stationery
Launch Campaign
Launch Campaign
Launch Campaign
Launch Campaign
Launch Campaign
Web Communication
Signage and wayfinding
Merchandise
Merchandise
