This ad design is uses a black and white photography, brand colors, and fonts for the Wildlife Conservation Society. The colors and font choices ties the ad to the brand of the organization and keeps it cohesive with other advertising campaigns. Jane Goodall
is a world renowned Primatologist and animal activist, who has dedicated her life quest to teach the world about chimpanzees.
She was the perfect ambassador for the Wildlife Conservation Society advertising campaign, her influence is far reaching and
she is very respected in her field.