Sun Life Financial "Money for Life" Campaign 2011-2012
Fall of 2011 signalled a move to more product-specific offerings, starting with the Annuity-based Money for Life suite of products. TV and Outdoor were utilized to build awareness of the offering and drive leads to the website.
Fall of 2011 signalled a move to more product-specific offerings, starting with the Annuity-based Money for Life suite of products. TV and Outdoor were utilized to build awareness of the offering and drive leads to the website.
Using an intentional misdirect, the TV spot. "65 Year-old Teens" successfully bridged the gap between two target groups, and the spot resonated with both the 'sandwich generation' and their parents who are looking for financial security. Ad tracking for this spot, like the previous year, set a new benchmark for brand awareness, persuasion and tangible leads.
Billboard
Billboard
sunlifie.ca home page featuring Money for LIfe.
Content page within sunlife.ca
