Easy Cold is a refrigeration brand, it sells condensing units in Latin American & the Caribbean.
They came to me asking for a new brand identity with the following requirements:
1. It had to be very attractive
2. It should be identified with refrigeration
3. It had to be blue: blue for cold and for energy savings - ozone layer
4. To have a gimmick
So this is the result of this process.
I worked in the creation of the logo, gimmick and website for them.
