ONE OF MANY
The imaginative paper shop
––
The new retail space “The imaginative Paper Shop” is made to respond Fedrigoni’s request to sell single sheets of paper. We are asked to promote this shop creatively with paper.
As the main characteristhic of the outlet is the chance to buy sheets individually, I chose the idea of “one”. One is unique, individual, a single unit or an entire thing. The idea of “one” understood as something that can be alone but also a part of a group: paper which is part of a range of papers.“One of many” becomes a card with its envelop to promote the new retail shop of Fedrigoni using a variety of their paper and emphathizing the idea of one, as each paper is different and unique.
