Following the tremendous success of spiced rums, and with the support of LINEA Agency, BARDINET Group unveils NEGRITA SPICED’s new face.
The graphical approach of this rum is surprising with a totally different icon from the original. Sexy, young and trendy… the new Negrita leads into a strong power of seduction. The icon easily gives up West Indies culture in favour of a more festive and Caribbean approach. The label surprises while respecting the codes of warm and powerful flavoured rums. In a totally different way, NEGRITA SPICED fully meets new consumption needs and reaches a totally different target.
