7-11Integrated Campaign

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In Kuala Lumpur, not everyone has a home to go back to after a long day. The homeless, they live on the streets

in the city. Due to economic downturn of the country, they now struggle even more to make a living. 7- eleven wants

to help, but they cannot afford to do it alone. Our mission is to work out with the public to raise up funds to help out

the homeless. The public usually will be willing to pay a little to get more in return and they do not mind upsizing with just little extra money for the large size product.

7-Eleven tapped onto this insight and launched the “ UPSIZE TO SHARE “ campaign. We encourage the people to upsize their Slurpee drink to large 22ounces size, and when they do so, the cost of upsizing from medium size the large (50cents), will be donated to the homeless. Therefore, while public enjoy their large Slurpee, they’re also sharing it with the homeless. People still live their lives, but the homeless now live a better one.

Progression