As an extention of the overall campaign (http://goo.gl/Dm0B1s) to educate Latin America and Europe about the cranberry and Ocean Spray, I created a website framework that could be modified for each market respectively. Visually rooted in the global aesthetic of homegrown Ocean Spray, I tiered the look itself for each market. While educating, it was also necessary to include content for distributors and consumers alike, including brand history, product information, availability, etc.