The brief for this campaign was to design a trade presenter and a 360 POP solution to introduce the new Pringles flavour.

A key visual was supplied which i had to use as a guideline for my design and had a subtle use of flames, so by taking queues from the packing i incorporated a ring of fire with pringles logo inside which creates a bold focal point. The best way to show that something is hot and spicy is to use fire and flames which i based my design on.

 

The new pack is a bold black colour which stands out agaist the red and will also stand out in store.

The structures are made up of die cut shapes and layered pops to give the unit more depth and i made good use the new pack as large pops and wraps.