This is a campaign to bring to light the seriousness of teen depression. Teenagers can become depressed for reasons such as bad grades to social status to sexual orientation. Most teenagers who suffer from depression are not able to confide in someone due to the fact that many people do not believe depression to be a serious illness. There are signs to look out for, and ways you can help a child. However at the end of the day, the only person you can rely on is yourself.

YOU is a organisation that aims to motivate indivudals who are suffering from depression, to gain the strength to bring themselves out of this state. YOU's marketing is aimed towards teenagers between the ages of 13-18, currently still in school. The forms of advertising are done through posters and magazine advertisements, designed to have a emotonal connection with the individual, conentrating on a current feeling or state of mind they are in such as worthlessness resulting in one to isolate themselves.

In all of YOU's advertising the aim is to encourage teenagers to contact the organisation, by contacting YOU this is their first step showing they want to get better. Once one has joind the organsaton YOU produces personalised products to encourage one to heal at their own pace. Such as letters written from friends or family, pocket size with a photo inside to be able to be kept on their person. Including a ticket to a social such as paintballing, depending on ones interest, encouraging one to be social and come out from isolation. Another personalised product is a video of ones friends, something they can keep and watch over again. The video below is the personalised video product produced by YOU.