Problem:
Public normally will throw broken umbrellas away, but on the other side, there is someone who needs our help to give them a shelter.
Solution:
Our main idea is to transform a broken umbrella into a sleeping bag to provide the homeless people a shelter throughtout the night time.
Medias:
Poster
tagline: Your Unwanted, Their Needs.
- Shows that left hand side is the broken umbrella, where else right hand side is the homeless people with the sleeping bag. This poster is to notice the public that there are a new techinique of transforming a broken umbrella into sleeping bag.
Wetbag
- Giving out wet bags at every outlet. A graphic homeless person is printed on the wetbag to show that without the umbrella inserted in it, the homeless person has no protection. But when there is an umbrella in it, it shows that there is something covering them.
Short Video:
- Transformation of an umbrella into a sleeping bag.
Case Study Video here :
