Our rebrand of Philadelphia Skateboards. Based in Amman, Jordan. Established in 2009, Mohammad Zakaria came to us in 2011 for the first update on the brand, and a few months ago, after deciding to relaunch we all agreed on a direction that uses only hand-written typography all over. You'll see some of the initial sketches first, then samples of the dynamic identity we created to go with the culture the is Philadelphia Skateboards.

CREDITS:
 

Creative Direction and Design by Warsheh. Mothanna Hussein + Hadi Alaeddin.
Photograhy by Mohammad Zakaria.

Arabic Calligraphy on Final Arabic Logo by Ibrahim Khorma.