I worked in-house for Surf Dive N' Ski head office in Sydney.
As part of the design team I got the opportunity to design and create on some amazing projects for brands such as Billabong, Jetty Surf, Kirra Surf, Surfection and Hurley.
This was the latest Spring / Summer boardshorts catalogue for SDS and was a very creative project to be apart of.
I not only helped with layout, I got stuck in to some heavy deep etching, concept work, image retouching, advert creation and styling. Furthermore, as the lead designer left for a 5 week surf vacation, I was left in charge of the project and liaised with the printers, proofed / colour profiled the artwork to suit the specific paper type and gave the nod to get over 140,000 copy's printed and distributed to over 4 states in Australia.
I also was very involved with other aspects of the campaign, such as the follow up posters, bus adverts, social media and website presence. I loved every second of it!
