The world's longest direct mail.
Year 2006:
The Renault Grand Scenic is unbelievably spacious and has the extra length that makes the difference. The smart interior lets you transport the longest objects. Here, size matters.
To show families how spacious the Renault Grand Scenic XXL is and invite them for test drives, we designed the world's longest direct mail. The letter had a length of 1.2 meter! We entered the letter for the Guinnes book.
