A proposed campaign for AIA's desire to ride (ha!) on the eco-conscious bicycling movement. Another project I really, really wish had seen the light of day. If only for the space puns. Ground Control to Major Tom....
the hashtag #ItsNotSoHard is an extension from another AIA Vitality campaign that is in the works at the time of this upload. seeing as we absolutely had to work it in, this was our solution
The hashtag #ItsNotSoHard is an extension from another AIA Vitality campaign that was in the works at the time of this upload. Seeing as we absolutely had to work it in, this was our solution
