For Unilever Singapore we set-up a campus event spanning multiple days and campuses. To bring this event to life, we managed everything from creative concept to logistics and actual daily hosting and running of the event. As part of this we also got to work with 3 of Unilever's major brands, Ben & Jerry's, Dove and Lifebuoy. Here we will look at what we did for Dove.
For Dove we created a booth where students could create their own commercial - either individually or with friends. With the commercial they could make someone else feel special by telling them how beautiful they are. The video was then sent to the person to create that feel good moment.
For Dove we created a booth where students could create their own commercial - either individually or with friends. With the commercial they could make someone else feel special by telling them how beautiful they are. The video was then sent to the person to create that feel good moment.
Below are the visuals that were designed to create the backdrop.
This event was part of an integrated campaign and was a huge success attracting a record breaking number of students and leading to a 100% increase in applications for Unilever's graduate programme.
Creative direction: Mike Parsons, Marielle Reussink
Event production: Mike Parsons, Marielle Reussink, Darryl Rodriguez
Copywriting: Marielle Reussink
Design: Richard
Backdrop 1
Backdrop 2
