International Fund for Animal Welfare (IFAW)
Campaign for International Fund for Animal Welfare (student project)
Campaign for International Fund for Animal Welfare (student project)
Overview:
Nearly every advertisement promoting the welfare of animals is meant to disgust or to make the audience sad. Instead of following this tired direction, I wanted to make ads for IFAW that are like animals; fun, memorable and exciting.
Active Role:
Conceptualized and designed three ads, a billboard, a promotional item, interactive bus shelter mock up. Art
direction, graphic design, copywriting.
Nearly every advertisement promoting the welfare of animals is meant to disgust or to make the audience sad. Instead of following this tired direction, I wanted to make ads for IFAW that are like animals; fun, memorable and exciting.
Active Role:
Conceptualized and designed three ads, a billboard, a promotional item, interactive bus shelter mock up. Art
direction, graphic design, copywriting.
IFAW advertisement #1
IFAW advertisement #2
IFAW advertisement #3
IFAW billboard mock up
One sheet of IFAW interactive bus shelter ad
Mock up of promotional handout
