Mad About Manolo
High-end resale, branded with attitude
The owner of Mad About Manolo worked with me to extend her high-end-resale operation into a cheeky brand that connects with customers' sense of style and brand fandom. High-spirits, fashion, and a fun sense of irreverence were a must.
After I worked to understand the feeling and goals of the brand, and how the owner wished her brand experience to be communicated through the look of the brand, I came up with several logo options (usually the best place to start). The mark we ultimately chose was unique and dramatic—black and white—and brought the chaos of the closet (the hunt for that perfect outfit) into the forefront of the viewer's mind. It also contained both a visual and a unique type treatment.
I helped the client to extend this brand to her auction website, Facebook page, and small details—customers receive items wrapped in tissue, closed with a fab branded sticker.
Mad About Manolo sends out postcards personally addressed to its best customers. The cards advertise sales twice a year.
Logo
Sticker
Facebook Page
Postcard
Postcard
Postcard
