I was asked to create a corporate identity for a start-up household finance business that focused on people in their retirement. In the end the business could not secure the name they wanted so the mother company was named "Retirement Relief" and "Stay at Home" ended up being the name of a subsidiary. Here are some samples from the CI developments.

The above ended up being the final logo for the company itself although the "Stay at Home" product branding went ahead as in the above examples.